Use case
Every rep has sold the new product before the launch date.
Turn launch decks and battlecards into buyers who ask the questions your reps have not answered yet. Product marketing, enablement and sales leadership.
The problem
- Launch training is a webinar and a battlecard. The first ten customer conversations are the actual training.
- Reps default to the old pitch under pressure.
- Nobody knows which reps can explain the new pricing until the deals stall.
What rehearsal looks like
Step 01
Upload the launch kit
Positioning, battlecards, pricing, migration paths and the objections you expect.
Step 02
Sell it to a buyer who knows the old product
An existing customer who liked the previous version and wants to know what breaks.
Step 03
Score on the new story
Did the rep lead with the new value, handle the migration question and quote the pricing correctly.
Step 04
Certify before launch day
A pass on the launch scenario is the readiness gate, visible to the launch team.
A scenario on the floor
Scenario
Why Should I Upgrade
- Buyer
- Long-time customer on the legacy plan, happy enough, worried about migration.
- Goal
- Move the customer to the new offer without a discount.
- Twist
- She asks whether the legacy plan is being killed.
Rubric
- Leads with the customer's outcome, not the feature list
- Answers the migration question honestly
- Quotes the new pricing correctly
- Handles the end-of-life question without alarm
What managers see afterwards
- Launch certification rate
- Pricing accuracy in practice
- Time to first new-product deal
- Objections surfaced before launch
Numbers with sources
70%
Of training forgotten within a week unless used
ATD, citing Gartner
Questions
- How fast can launch scenarios be ready?
- Generated from the launch kit and reviewed the same week. Kulissa was built for the SKU your reps have never sold.
Run this scenario on your playbook.
Twenty minutes. Your documents, a live buyer, the debrief your managers would read on Monday.