Readiness is built backstage.
In German, a Kulisse is the wings of the theatre: the part the audience never sees. We named the company after that place. Soft skills do not arrive on the live call. They arrive as muscle, rehearsed under pressure that does not cost a deal.
The call is the reveal, not the classroom.
Conversation intelligence can tell you what happened. It cannot give you the hour of failed attempts that should have come first. Research on expertise is plain: high-stakes work is a poor classroom, because the cost of a mistake is too high to let people stretch. Kulissa puts the stretch before the quota is in the room.
Training leaks before the first real no.
Average AE ramp is 6.2 months, the highest in The Bridge Group's series, and only 48% of account executives sit at quota. ATD, citing Gartner, reports that B2B reps forget 70% of training within a week, and 87% within a month, unless it is used. First-year salespeople already spend more than ten days in formal training. The leak is not hours in a room. It is the gap between the room and the first live objection.
6.2 mo
Average AE ramp, highest in the series
The Bridge Group, AE Models, Motions and Metrics 2026
48%
Account executives at quota
The Bridge Group, 2026
70%
Of training forgotten within a week unless used
ATD State of Sales Training 2023, citing Gartner
10+ days
First-year salespeople in formal training
ATD State of Sales Training 2023
Numbers from The Bridge Group AE Models, Motions and Metrics 2026, and ATD's 2023 State of Sales Training citing Gartner. The case for rehearsal before performance follows Ericsson's work on deliberate practice.
Four equal partners in Paris and Zurich.
Won the Cursor Track at the RAISE Summit Hackathon 2026 together. Pre-seed, fully founder-owned, no external funding yet.
Fernando Leyra
CEO · Zurich
Harvard Business alumni (BfA). Ex–Jung von Matt automotive creative. FDE at Family, aligning with Anthropic’s CPN and building a unified OS for agency ops. New media & tech consultant; Anthropic Certified Architect.
Vision, alignment, strategic partnerships & strategy, brand and UX.
LinkedIn
Sergey Novikov
CTO · Paris
PhD in AI (Semantic Web). 18 years building production B2B software, mostly FinTech and regulated industries. Co-founded Everix (RegTech SaaS) as COO & CIO: cloud platform, agentic AI workflows, infrastructure costs cut up to 8×. Building Logificiel: AI workflows for SMEs that stick.
Backend, model harness, and AI engineering. Scenario generation and scoring pipeline.
LinkedIn
Yanik Almer
CPO · Zurich
Top HSG graduate. Shipped AI across finance, healthcare, and cybersecurity - including a hybrid cybersecurity training product. Benchmarked frontier time-series AI on 360GB of financial data.
Product decisions and technical development across the live experience.
LinkedIn
Ivan Glushenkov
CMO / GTM · Paris
18x hackathon prizewinner; Grand Final Seoul, Bremen, Be5. Ex-CPO (Flowlix / EMI). Built AI compliance for B2B cross-border payments ($200M+ processed). Fundraised $500K; built 3 business clubs and a 20K+ IT community. Fintech, sales, and BD.
Product and enterprise GTM.
LinkedInWhat we will not compromise.
The customer is never the first live buyer
Practice happens in private. The live call should only ever meet the finished scene.
Your methodology, not ours
Scenarios and scores come from the customer's playbooks and documents. We do not force a generic rubric onto every team.
Evidence over vibes
Every score quotes the transcript. Managers coach with receipts, not with gut feel about a recording they did not have time to watch.
Say what is true
No invented customers, no borrowed certifications, no funding theatre. If a fact is pending incorporation, we mark it as STEALTH.
Paris and Zurich.
Product and engineering in Paris. Company and go-to-market in Zurich. The legal entity that will own Kulissa is being incorporated; until the register entry exists, statutory identity fields read as STEALTH rather than invented numbers.
France
Paris
Product and engineering
Switzerland
Zurich
Company and go-to-market
9 identity fields are still placeholders. See the imprint for the full list.
Only what has actually happened.
2026
RAISE Summit Hackathon, Cursor Track winner
EUR 20K prize in Paris for a working voice product. The public demo you can still try is Maya.
2026
Pre-seed, founder-owned
No external funding yet. Four equal partners shipping the product we demoed.
Now
Pilots in France and Switzerland
Design partners and paid pilots in progress across FR and CH. We do not publish customer names until they ask us to.
Award detail: Winner, Cursor Track, RAISE Summit Hackathon 2026.
See it on your own playbook.
Twenty minutes. Your scenarios, your methodology, the reports your managers would read on Monday.