Keep coaching after ramp, especially when the playbook changes.
Maya stays as the AI Sales Coach: discovery, setting, closing, updated scenarios when the offer moves, and a dashboard so managers are not coaching everyone one to one. Sales leaders and enablement who cannot scale 1:1 coaching.
The problem
- Coaching is hard to scale. Playbooks change frequently. Sales quality varies across teams.
- Managers lack the time and structured data required to coach every person individually.
- Existing enablement is a workshop, then silence, until the next SKU launch.
What rehearsal looks like
Step 01
Load what changed
New offering, new objection, new competitor claim. Upload it. Maya updates the scenarios.
Step 02
Coach before the role-play
Each person gets a brief on the gap from last time, then a live buyer who will not wait.
Step 03
Feedback after
Scored debrief with quotes. Rematch until the pause after no feels normal.
Step 04
Manager dashboard
Who is ready, who needs the next path, what the team still misses after the playbook change.
A scenario on the floor
Scenario
The Playbook Shifted on Monday
- Buyer
- Existing customer who liked the old packaging and wants to know what breaks.
- Goal
- Sell the new motion without discounting or reverting to last quarter's pitch.
- Twist
- She quotes the old price and asks if the legacy plan is being killed.
Rubric
- Leads with the new outcome
- Handles migration honestly
- Quotes current pricing
- Does not panic at the end-of-life question
What managers see afterwards
- Practice frequency after a playbook change
- Pass rate by scenario
- Manager hours saved on repetitive coaching
- Time to readiness on a new offer
Numbers with sources
70%
Of training forgotten within a week unless used
ATD State of Sales Training 2023, citing Gartner
87%
Forgotten within a month unless used
ATD, citing Gartner
Questions
- Is this only for new hires?
- No. Onboarding is the loudest version. Continuous training is the same coach after ramp, when offers and playbooks move.
- How fast do scenarios update?
- Generated from the new material and reviewed by you. The point of the upload model is that training is not a quarterly content project.
Related use cases
Or see how Kulissa works and talk to us.
Run this scenario on your playbook.
Twenty minutes. Your documents, a live buyer, the debrief your managers would read on Monday.